From Texas job sites to Alberta gravel roads, pickups remain the North American default for work, family, and weekend play. In 2024–2025, they continue to dominate sales charts, with full-size models leading and mid-size and compact entrants pulling in first-time truck buyers. Hybrid powertrains are gaining ground as practical bridges to electrification, while fully electric trucks advance more selectively. Beyond the numbers, pickups anchor regional culture—symbols of utility and independence that double as daily drivers—reshaped by rising costs, tech-heavy cabins, and expanding off-road options.