Chinese automaker BYD continues its aggressive global expansion while facing both opportunities and challenges in key markets. As the world's leading battery-electric vehicle manufacturer, BYD is pushing into new territories and aiming for ambitious market share targets, though recent developments have highlighted some growing pains in this rapid expansion phase.
BYD's international expansion continues at a rapid pace, with the company making significant inroads into multiple markets. The automaker has intensified its presence in South Africa, marking another step in its global market strategy [1]. In Australia, BYD has set ambitious goals, with the company's local operating chief targeting a position among the top three automotive brands in the market for the coming year [2].
However, this rapid expansion hasn't been without challenges. BYD has recently issued its largest-ever recall, affecting more than 115,000 electric and plug-in hybrid vehicles [3]. In Australia, the company faces accusations of illegally stockpiling hundreds of vehicles at a New South Wales fun park [4].
The broader Chinese auto market shows strong momentum, with wholesale figures reaching a new all-time September record, marking a 12.4% increase. Notable performers include Leapmotor, Xiaomi, and Xpeng, all achieving record-high sales [5]. BYD is adapting its strategy in various markets, with a particular focus on plug-in hybrids (PHEVs) in Australia following strong sales of their existing models [6].
- BYD Seems To Be Ramping Up Activity In South Africa
- BYD aiming for top-three Australian market ranking next year
- BYD issues record recall impacting over 115,000 EVs and plug-in hybrid vehicles
- BYD Australia accused of stockpiling cars illegally
- China wholesales September 2025: Leapmotor, Xiaomi, Xpeng at all time high, market up 12.4%
- BYD focusing on PHEVs amid sales charge