As artificial intelligence continues to permeate various sectors, the hospitality industry is embracing this technology in innovative ways. A recent development has seen luxurious hotels in the U.S. offering robotic massage services, showcasing how AI can enhance guest experiences. This trend not only highlights the growing acceptance of AI in everyday life but also raises questions about the future of personal service in hospitality.

I have lived long enough under lifts to hear the language of cars change. The clatter of tappets gave way to the hiss of injectors, then the murmur of inverters. It wasn’t sudden. It arrived like a new tool in the bottom drawer — a thing you don’t trust until it saves your knuckles. From leaded days and carb jets to software updates and high-voltage isolation checks, I’ve watched the shift from combustion to electric in the most practical place possible: a shop bay that smells like hot rubber and coffee that’s gone cold.

For years, the badges said everything: TDI, HDi, dCi, JTD. They were shorthand for torque without drama, for long hauls on a single tank, for a thrifty answer to carbon targets. Now the decals fade on secondhand lots and the blue caps for AdBlue gather dust by the tills. The diesel that once seemed the sensible heart of the European family car is retreating from the curb. Its decline is neither sudden nor simple; it plays out in regulations and road tests, but also in habits, sounds and the air itself. The story is technical, yes, but it is also personal, a change you can hear every morning on a cold start that never comes.

In the flat fields between Bologna and Modena, two emblems faced one another across hedgerows and centuries: a prancing horse painted on factory gates in Maranello, and a snorting bull cast in bronze in Sant’Agata Bolognese. The story of Ferrari and Lamborghini is not a tale of wheel-to-wheel duels as much as it is a contest of pride, engineering, and the stubborn refusal to be second. It begins with a clutch plate and ends—so far—with electricity humming beneath carbon tubs, but the middle is all gasoline, metal, and the heat of Italian summers.